Distrx CEO: How To Develop an Effective Main Street Marketing Strategy

Distrx CEO and co-founder Dr. Ron Cook discusses the importance of an effective mobile marketing strategy for Main Street Directors on Main Street America's website.

"Today promoting your Main Street requires a comprehensive mobile marketing strategy. What are you doing to ensure that information on your Main Street—a map showing where to park, information on local attractions, details on your events, a directory of your amazing local businesses—that all of this information is easily available to visitors as they arrive? How will today’s huge mobile audience know all of the wonderful things going on in your Main Street? As with the reality of search engine optimization for website search results, all of that is happening now on mobile devices. In fact, today Google’s search algorithm is now based on the completeness and accessibility of your Main Street website’s mobile friendly version."