PikMyKid Announces Unique Partnership with Florida Department of Transportation and TBARTA

“Gridlock, absolutely,” is how Michael Case describes the school commute in the Tampa Bay area. That traffic trouble is why the Tampa Bay Area Regional Transportation Authority (TBARTA) — where Case is principal planner and project manager — announced a $115,000 partnership with PikMyKid Wednesday. The app, designed to expedite school pickup and drop-off, could help with what has become its own rush hour in TBARTA’s seven-county region. “We’re talking 45 [minutes] to an hour and a half wait times,” he says.