Imperative

Imperative CEO & co-founder Aaron Hurst offers his expertise in a recent Forbes article

Imperative CEO & co-founder Aaron Hurst offers his expertise in a recent Forbes article: "42% of companies that were not considered “purpose- driven” experienced a decline in year-on-year revenue. In contrast, 85% of purpose-led companies enjoyed positive growth. The reason for this is that purpose-driven businesses attract and keep the best talent and create an environment where people feel more connected, motivated and engaged."